Where We Are

You built a million-dollar business
using spreadsheets and handshakes.

Look at everything you've already conquered:

✓ Facebook Ads
✓ Social Media
✓ Cloud Software
✓ CRM Systems
✓ Project Tools
✓ Digital Marketing

Seriously impressive. You adapted every time the landscape shifted.

But now you're thinking:

"AI? Custom software? I'm already drowning in subscriptions..."

Where We're Going

Software that works exactly like your business.

Not close enough. Not with workarounds. Exactly like your business. Built around your processes. Speaking your language. Handling your edge cases.

Your team's expertise becomes the system.

No more workarounds. No more "that's just how the software works." Your decades of knowledge built into systems that scale.

How To Get There

The game just changed in your favor.

Custom software just became 90% cheaper.

What cost $500K in 2020 now costs $50K. What took 18 months now takes 6 weeks. AI completely rewrote the rules while you were busy running a business.

You've mastered your industry. You know exactly how work should flow. For the first time, building software around that expertise isn't just possible—it's practical.

You didn't build your success by settling for "good enough."

Ready to stop settling for it with your systems?

Capabilities

What I Build

From AI-powered automation to full-stack applications, I create bespoke solutions that transform how businesses operate. Every system designed to scale, adapt, and deliver.

AI-Powered Automation

Self-improving systems that scale with your business

  • Claude Code sub-agent architectures
  • Multi-model orchestration workflows
  • Automated content generation at scale

Built:

SleepWealth, Content pipelines

Growth Engines

Programmatic SEO and market expansion systems

  • 100,000+ page generation
  • Automated keyword research & targeting
  • AI-driven market validation

Built:

HonestDoor SEO, 14M+ property pages

Marketplace Platforms

Complex multi-sided platforms with real-time features

  • Multi-vendor architecture
  • Custom payment & escrow flows
  • Real-time matching algorithms

Built:

BetOnCoaches, Private poker games

MVP to Market

From validated idea to production in weeks

  • Full-stack rapid prototyping
  • Database design & API architecture
  • Payment & subscription systems

Built:

TeamOura, HighStake Health

Business Applications

Custom tools that run your operations

  • Real-time dashboards & analytics
  • React Native mobile apps
  • Internal tools & admin systems

Built:

SPRES POS, LeaseSMS

System Integration

Connect and automate your entire tech stack

  • Cross-platform workflow automation
  • Legacy system modernization
  • Custom API development

Built:

Restaurant systems, Construction tools

Strategic Consulting

Transform your business with modern technology

  • Organic traffic & SEO strategy
  • Modern tool stack migration
  • AI integration roadmaps

Built:

Product strategy, Tech modernization

Whether you're a startup finding product-market fit or an enterprise modernizing systems,I bring the technical depth and product intuition to build what matters.

View Recent Projects
Available for Strategic Engagements

John
Hashem

Premier Software Consultant

I solve business problems with experimentation, automation, and beautiful scalable web systems.

Specializing in bespoke AI solutions for business workflows

10+
Years Experience
2M+
Users Served
$1M+
Projects Delivered
View My Work
John Hashem

I Spot Opportunities and Execute Under Pressure

From winning poker tournaments to bringing smash burgers to my hometown to flipping off-market real estate—I see patterns others miss and execute when stakes are highest. I'm most valuable before you even have an idea.

>$1M
Live Poker Profit
cash games + 5 wins + WSOP 98th
65-8
Coaching Record
OL, OC, ST, HC roles
80+
NextJS Builds
since version 1
10 Years
React Experience
since 2014

I Design Systems to Solve the Problem of the Day

Give me your most complex system problem and I'll figure it out. I don't care if it's sports, manufacturing, software, or something that doesn't exist yet—I see patterns and build solutions that work.

I've architected training and recruitment systems that delivered 5 consecutive provincial football championships. Sold software solutions to clients before they existed, then built and shipped them on impossible timelines. Even designed custom cookware from scratch when off-the-shelf wouldn't meet our standards.

The domain doesn't matter. What matters is understanding the constraints, identifying the leverage points, and building something that actually solves the problem. That's what I do.

How I Can Help Based on Your Stage

"I don't have an idea yet"

This is where I'm most valuable. My pattern recognition across poker, restaurants, real estate, and tech means I see opportunities others miss. I'll help you:

  • Identify 3-5 validated opportunities in your domain within 30 days
  • Apply frameworks from diverse domains to spot hidden arbitrage
  • Validate opportunities with rapid prototypes before heavy investment

Recent example: Identified smash burger opportunity in hometown during COVID, built and sold in 6 months

"I have an idea but need to find product-market fit"

This is where rapid iteration meets strategic thinking. I excel at the messy middle where you need to build, test, and pivot quickly. I'll help you:

  • Build MVP in weeks using AI-accelerated development
  • Run rapid experiments with real users to find signal
  • Make hard pivot decisions based on data, not emotion

Recent example: Built LeaseSMS from idea to managing properties in 2 weeks with Claude Code

"We have product-market fit and need to scale"

This is where technical architecture meets team building. I've been here with Crowdpass, scaling to millions of users. I'll help you:

  • Architect systems that scale to millions without rewrites
  • Build and lead high-velocity engineering teams
  • Implement programmatic SEO and growth strategies

Recent example: Architected SEO strategy for HonestDoor's 14M property pages

Ready to build something extraordinary?

See My Work
Current Era

Building with AI

This decade is about leveraging everything I've learned to build the next generation of development tools. I'm currently focused on the intersection of AI and product development, exploring how we can compress the time between idea and execution.

My recent projects reflect my evolution as an engineer. Where I used to build everything from scratch, I now leverage AI to accelerate development. SleepWealth taught me advanced sub-agent architectures. BetOnCoaches and LeaseSMS were my first experiments with Claude Code. Each project is a learning laboratory for whatever technology or methodology I'm exploring next.

The through-line in all my work—whether it was managing a 10-person remote team across five time zones at Crowdpass or implementing Twilio SMS systems across poker tournaments, property management, and sports betting—is systems thinking. I see connections between disparate problems and build solutions that scale beyond their initial use case.

What excites me most about where we are in 2024 is the potential to compress the time between idea and execution. The same analytical mindset that helped me navigate poker tournaments and construction projects now helps me architect systems that can adapt and scale.

Projects & Work

From AI-powered platforms to business ventures—each project represents a step in my evolution as a builder and problem solver.

rapid-development

SleepWealth

Advanced AI sleep optimization platform using sub-agents and complex orchestration. Currently building advanced AI agent architectures and multi-model coordination.

Claude CodeSub-agentsNext.jsAI Orchestration
alpha-demo

TeamOura

Comprehensive college football team management software featuring live game playcalling via socket server and sleep score integration for system and team performance management.

Claude CodeSocket.ioTeam ManagementLive Data
closed-beta

BetOnCoaches

Sports betting analytics platform with live users

Claude CodeReactSports APIsAnalytics
closed-beta

LeaseSMS

Private real estate portfolio management

Claude CodeSMS IntegrationNext.jsReal Estate

Each project teaches something new. Every failure becomes the foundation for the next breakthrough.

Development History

8+ Years of Consistent Building

From product management tools to AI-powered platforms, this contribution graph tells the story of continuous learning, building, and shipping. Every green square represents a day spent solving problems and pushing code.

GitHub contribution graph showing 8+ years of consistent development activity from 2017-2025 including projects like Product Manager sMedia, SPRES POS, Crowdpass, TNDevs, HighStake Health, and more

Though I graduated with a Software Engineering degree, my real coding started later—when React and Next.js hit the scene. I've had laser focus on these frameworks ever since, treating them as the foundation for solving a wide variety of business problems.

Along the way I've gotten deep with both SQL and NoSQL backends, cloud functions, Express and Socket servers. Built businesses with deep integrations to Square, Stripe, and Shopify. When needed, I bolt on React Native apps, set up monorepos, publish NPM libraries—but always secondary to the primary goal: a fast, scalable web system as the foundation.

This is what I deliver—I come in and build or grow a business from the tip of the spear: a website that becomes the hub for everything else. Programmatic SEO that generates millions of pages, Google Ads integration, cold email campaigns, data scraping systems, payment processing, real-time features—it all connects through a solid web foundation that can scale with the business.

Foundation Years

Diverse Experiences

Football: Playing & Coaching

CFL Journey

Drafted in the 3rd round by the Calgary Stampeders, I went on to be a member of four CFL teams—Calgary, Winnipeg, Saskatchewan, and Montreal. While my playing career didn't amount to anything special statistically, the exposure to pro systems across multiple organizations gave me a unique perspective on how elite football operates at different levels.

Key Learning

Absorbed offensive systems from 4 different CFL organizations

Professional football career

5 Consecutive Championships: A Software Engineering Approach to Coaching

The Refactoring Principle

We faced a different challenge than most startups—we were already the best, but staying on top meant getting every team's best shot for 5 years straight. I applied software engineering principles, constantly refactoring our systems to be more adaptable for younger players while battling increasingly sophisticated competition.

System Synthesis

My main function was taking all the pro systems from my 4 CFL clubs and synthesizing the best concepts into a framework high school kids could handle. We made elevated systems actually simpler—achieving perfect balance with a season averaging 10 yards per snap at exactly 50% run/pass ratio.

Role Evolution
Started as OL Coach → Co-OC → OC → Special Teams. Never stayed in comfort zone, constantly growing.
Player Development
Developed multiple future professional players through structured, detailed systems design.
Creative Leadership
Designed systems between games, brought maximum energy daily to grow offensive line attitude.

The Tech Vision: One year coaching university football, I saw the need for real-time play calling systems. This vision became TeamOura—my football management app with socket-based live play calling and Oura Ring integration, giving coaches daily visibility into player readiness and full offseason management backed by sleep data.

Championship coaching success
Strategic Thinking & Poker
Strategic thinking at poker table

The Ultimate Decision-Making Sandbox

While I don't consider myself a professional poker player, over 50% of my life income has come from consistently winning both tournaments and cash games. I achieved a top 100 finish at the World Series of Poker Main Event and have a deep love for poker as the ultimate sandbox for ambitious decision-making.

Life Impact

50%+ of lifetime income from poker while building tech solutions

Building Tech for the Poker Community

Private Game Management System

Built an auto-SMS app for organizing private poker games using Twilio. Poker game management has nuanced security requirements, so I developed custom auth methods and an AI SMS chatbot interface for curating games—handling everything from invites to waitlists to player verification.

HighStake Health Platform

Recently built HighStake Health as an everything app for serious poker players who treat poker like a sport. Combines performance tracking, health metrics, and lifestyle optimization for players pursuing excellence at the highest levels.

Product Management Overlay
Poker is the perfect training ground for product decisions—risk assessment, resource allocation, reading markets.
Social & Competition
Love organizing games and the competition that rivals football—always having a personal Super Bowl on the calendar.
Continuous Growth
Keeps me growing mentally and physically—mathematical thinking meets psychological insight meets technical execution.
Business Operations & Real Estate

From Real Estate Investor to Contractor

Poker left me looking for more. I wanted to get my winnings into something tangible, so I studied off-market real estate deals. Found a vacant property, became a private investigator, tracked down 4 non-speaking siblings who inherited it from their deceased parent. When everyone said the deal was dead, I persisted—obsession is my superpower. Bought it for $30k when the land alone was worth $80k.

$1M+
Projects Managed
5 Large Renovations
4 Full Flips + Legal Second Suite Retrofit
All Systems: Excavation to Paint
Landlord & Property Manager (6 Doors)

Self-Teaching, Scaling, and Finding React

Master of All Trades

Knew nothing about construction but self-taught everything complex about renovation. Full gut job, complete rewire, plumbing, HVAC—the works. Hired a carpenter to fill gaps, learned to finish drywall and paint. A year later, had an employee, tools, and jobs rolling in from friends and family.

The React Revelation

On my first commercial job, the client asked me to build them a website. That's when I discovered React. All the things I didn't enjoy about software engineering seemed solved. I knew instantly I wanted to build with my brain over my hands. Shut down the construction company and went all-in on software.

Advanced Web Platform Development
Built complex construction contracting app to force myself to learn all web systems. Set foundation for advanced web platform development.
LeaseSMS Platform
Managing properties with automated SMS over Facebook chat. Streamlined landlord operations through intelligent messaging.
Domain Mastery
Not afraid of any challenge. Go for biggest problems to learn the most. Can execute in any domain.
Bespoke Software Solutions

From Empty Building to Ice Cream Shop

Had a building with no tenant. In one month, we converted the place into a walk-up ice cream shop during COVID when everyone was scared to start new businesses. The ice cream brought foot traffic, but we had a commercial kitchen sitting unused.

We needed a food offering, but were incredibly limited on kitchen space and couldn't compete with established restaurants. The challenge: find something novel that we could execute in our constraints that wasn't already in our city.

Chuckwagon Restaurant - converted building during COVID

The Prairie Smash Innovation

I researched and found smash burgers—but we needed our own twist. I iterated on the process and built a custom smash tool that could flatten patties to 10 inches, transforming beef into a max-seared helix formation that was impossible to replicate elsewhere.

We coined it the "Prairie Smash"—Saskatchewan is a flat, large province that fit the style perfectly. The first local food blogger to visit instantly said it was the best burger in the city.

Product Result

Created unmatched differentiation in a crowded market

Prairie Smash burger - 10-inch custom technique result

The Technical Challenge

Great—we figured out an awesome product. But technically, it was a bottleneck in the kitchen, especially when timed with ice cream orders. I created software to solve it.

Real-Time Order Management

Connected website ordering, kitchen POS, and mobile staff devices. Orders flowed seamlessly from customer to kitchen screen in real-time, with intelligent timing algorithms for complex orders mixing hot food and ice cream.

Predictive Kitchen Management

System monitored website activity—as soon as someone started ordering chicken (6-minute cook time vs 1-minute smash burger), kitchen got audio alerts to drop chicken in fryer, preventing bottlenecks and maintaining quality during rush periods.

The Business Impact: This wasn't just restaurant tech—it was a complete operational transformation. A smash burger and ice cream concept should have been impossible to run efficiently, but the custom real-time system made it seamless. We sold the entire operation in 6 months because the technology eliminated every operational bottleneck.

Early Years

Building Foundations

The foundation was set early. At the University of Regina, I studied Software Systems Engineering while serving as team captain for the Rams and being named a finalist for the Top Student-Athlete Award. I always stayed curious about how technology could solve real problems.

I was also the Provincial Chess Champion, which taught me strategic thinking and pattern recognition. I started programming at 15 and founded my first web development business while still in high school. Even then, I was drawn to the intersection of analytical thinking, technical skills, and building something meaningful.

Looking back, every major decision in my career has been about growth. Transitioning from professional football to professional poker and coaching. Moving into small business with construction and starting a restaurant. Then going full-time into software development. Now, building AI-powered tools that represent the next evolution of how software gets made.

If you're working on something that needs both technical depth and product intuition, I'd love to hear about it. Whether it's validating a new AI application, scaling an existing platform, or architecting something completely novel, I bring a unique perspective shaped by competing at the highest levels across multiple domains.

What I'm Open To

I'm selective about the projects and opportunities I take on. Here's what excites me right now.

Consulting & Freelance

  • AI Workflow Design & Implementation
  • Programmatic SEO Strategies
  • NextJS Migrations & Optimization
  • Custom NextJS Application Development

Technical Leadership

  • Technical Co-Founder roles for high-velocity teams
  • First Engineer positions at early-stage startups
  • Engineering Manager roles at scaling companies

Dream Co-Founding Opportunities

  • Human Performance & Optimization platforms
  • Football Analytics & Team Management
  • Poker Technology & Gaming platforms
  • Real Estate Technology solutions

Full-Time Opportunities

  • Senior Engineering roles at growing startups
  • Product Engineering positions
  • Technical Lead roles in AI/ML companies

If you're working on something that aligns with these areas, let's talk.

Values & Lifestyle

I believe high performance requires a foundation of health and positive environments. These values guide both my personal choices and the work relationships I pursue.

Personal Health & Discipline

I train rigorously and take food seriously. Quality nutrition isn't just fuel—it's an investment in mental clarity and sustained performance. I'm a huge advocate for organic beef and regenerative farming practices that respect both our health and the environment.

The discipline required for peak physical performance translates directly to how I approach complex technical challenges and business problems.

Work Environment Standards

I only engage with work environments that promote health and positivity. Life is too short to spend it in toxic cultures or with people who don't share a commitment to excellence. Great work emerges from great relationships built on mutual respect and shared ambition.

Quality nutrition and food
Professional excellence

If you value excellence, health, and positive collaboration, we'll work well together.

A Different Kind of Builder

My path isn't traditional. While others climbed corporate ladders, I built end-to-end solutions across wildly different domains. Every accomplishment—from poker tournaments to restaurant ventures to software platforms—represents complete ownership of complex problems.

The decade I spent dominating in poker wasn't a detour—it was an MBA in risk assessment, psychology, and decision-making under uncertainty. Throughout those years, I never stopped building. Custom solutions, business ventures, technical experiments. Always staying sharp with the latest tools and frameworks.

I thrive both as an individual contributor who can own massive problems end-to-end and as a team member or leader who elevates everyone around them. My presence in a room changes dynamics—people gravitate toward authentic energy and genuine connection. It's why I succeeded in high-stakes poker games where skill dominance alone would typically get me excluded.

I bring a rare blend: technical authority that developers respect, product and business sense that aligns with marketing teams, courage to speak directly to stakeholders, and the judgment to protect their interests when asked. I've closed deals, run highly effective remote meetings, commanded rooms at events, and become the go-to person in every office I've worked in. Need someone to be the face of your product engineering arm? That's exactly where I shine.

I pride myself on being an exceptional storyteller with lightning-quick wit that keeps even the most stressful situations moving forward. I can convey complex technical solutions in memorable formats that stick with people. These skills were developed as a high school football coach—where capturing teenage attention is an art form—and perfected as a live poker game curator, where keeping high-stakes players engaged requires mastery of narrative and timing.

I also enjoy creating videos and animations to explain complex concepts. With quick turnarounds, I can produce explanatory content for customers and team members that makes the most technical features accessible. Here's an example of me explaining a complex AI dev tool through a VSL for an MVP—the same approach I use to break down intricate features for stakeholders who need to understand without getting lost in the technical weeds.

And if you've made it this far through my admittedly unconventional career journey—from poker tables to smash burgers to software architecture—and still see the value I bring? Well, I'd say I've just proven my point about making complex narratives compelling.

For the Right Opportunity

Life is good as a fractional consultant. The occasional big poker win keeps dreams alive and gives me space to tinker with what's next. But deep down, I'm seeking to join the right team on a large mission.

I'd rather prove it than talk about it. Skip the 6-interview song and dance—my time is valuable, and so is yours. Let me get my hands dirty on a real problem and demonstrate impact. Poker winnings give me the freedom to bet on myself rather than play corporate theater. I have extreme risk tolerance because I've learned the difference between calculated risks and hope.

Recent poker tournament win