What $3,000 Gets You
in Q4 2025

(what cost $30,000 in 2023)

A production-ready app on your domain in 7 days. Real customers, real transactions, real business. Not a prototype. Not a demo. Yours.

Custom Design + Infinite Iterations

Consistent brand identity with unlimited design changes. AI-connected memory system means iterations that maintain your aesthetic perfectly.

Foundation for Organic Growth

SEO-optimized from day one. Programmatic page generation. Content automation. Built to rank and scale automatically.

End-to-End Core Features

Your primary business objective fully built: shopping, booking, lead gen, whatever you need. Real customers, real transactions, day one.

Security + Admin Controls

Complete control over users, content, pricing, features. Secure dashboard for managing your key assets without touching code.

Aligned AI Strategy

Memory files + training = you can prompt new features, content, and SEO pages yourself. Learn more →

Billion-Dollar Infrastructure

Deployed on your domain with the same stack running billion-dollar companies. Scales when you succeed.

Not Just Landing Pages

Real apps. Built in under a week. Users can sign up, submit data, post jobs. Designed to get feedback and validate demand immediately.

FarmDeed

Agricultural land marketplace. Users create listings, browse properties, submit inquiries. Multi-step forms, map integration, admin dashboard.

Visit farmdeed.com →

Furnace Replacement Regina

Local service marketplace. Homeowners post jobs, contractors submit quotes. User accounts, form validation, email notifications, location matching.

Visit furnacereplacementregina.com →

Both built in under 7 days. Both live. Both collecting real user data.

HOW I WORK

Forward-Deployed Engineering

I don't build from tickets in a distant office. I embed with your business, understand the real workflow, and ship solutions that actually work.

Real Example: Chuckwagon Smash Burger

While running Chuckwagon, I needed a custom POS system for our smash burger operation. Instead of hiring an agency to "gather requirements," I built the order management system while working in the restaurant.

Sitting in real-time with the kitchen staff, watching order flow during rush hours, seeing where the bottlenecks were — I built a custom POS order flow that matched our exact workflow.

Not "here's what I think you need." But "here's what I watched you struggle with, and here's the solution that eliminates that exact problem."

TRADITIONAL APPROACH
6 weeks of discovery calls, $15k for a generic POS
FORWARD-DEPLOYED
Built custom solution in 3 days, embedded in the business
RESULT
Exact workflow we needed, no bloat, perfect fit
Customer Immersion

I sit with your team, watch the workflow, understand the pain points firsthand.

Ship in Production

No 6-month dev cycles. Working v1 in days, iterate based on real usage.

Own the Outcome

Not just code delivery. I own the result — training, docs, support included.

Learn more about forward-deployed engineering

"Should I hire a designer first?"

You can. Working from a full Figma design sure makes my job easier. But it's likely a waste of money right now.

As long as I have some assets to work with—product photos, a logo, anything—it's usually more than enough to get your MVP built. Every dollar you save now can be used for growth marketing later.

Get your MVP out and make sure people actually will use what you built. Even just your alpha users. That's what matters.

What's more important is that you're prepared to write about your business. Answer the questions myself and Claude Code need to know about the problem space you're exploring. Browse common aesthetics and know what feels right for you.

AI isn't the best designer in the world. But if we properly scope out the problem and point it in the right direction with aesthetics, we can rapidly hone in on what looks right for your business.

On day one, I'll provide multiple design kits for your niche and we'll dial in the direction of where the site goes. Then we'll have consistent UI across the app that's unique, polished, and cohesive.

Available for Strategic Engagements

John Hashem

Premier Software Consultant

I solve business problems with experimentation, automation, and beautiful scalable web systems. From poker tables to professional football to building software for millions of users—I bring pattern recognition and systems thinking to every challenge.

10+
Years Experience
2M+
Users Served
$1M+
Projects Delivered
John Hashem

I Spot Opportunities and Execute Under Pressure

From winning poker tournaments to bringing smash burgers to my hometown to flipping off-market real estate—I see patterns others miss and execute when stakes are highest. I'm most valuable before you even have an idea.

>$1M
Live Poker Profit
cash games + 5 wins + WSOP 98th
65-8
Coaching Record
OL, OC, ST, HC roles
80+
NextJS Builds
since version 1
10 Years
React Experience
since 2014

I Design Systems to Solve the Problem of the Day

Give me your most complex system problem and I'll figure it out. I don't care if it's sports, manufacturing, software, or something that doesn't exist yet—I see patterns and build solutions that work.

I've architected training and recruitment systems that delivered 5 consecutive provincial football championships. Sold software solutions to clients before they existed, then built and shipped them on impossible timelines. Even designed custom cookware from scratch when off-the-shelf wouldn't meet our standards.

The domain doesn't matter. What matters is understanding the constraints, identifying the leverage points, and building something that actually solves the problem. That's what I do.

How I Can Help Based on Your Stage

"I have an idea for my niche"

This is where I'm best—getting ideas off the ground fast. I build production-ready MVPs in one week using an AI-centric development environment with my claude-code-starter and patterns systems.

$3,000 One-Week Sprint

Nearly any MVP: custom auth + third-party integrations + responsive design + AI context system

Solutions that cost $30,000 two years ago

Recent one-week builds:

  • chempro.vercel.app — Full e-commerce with custom auth, admin dashboard for orders/products/inventory, payment processing, email notifications
  • furnacereplacementregina.com — Two-sided marketplace for plumbers with contractor team management and lead distribution to 30+ contractors

Both include custom UI, responsive layouts, SEO optimization, and internal AI systems for instant content generation

"I have a product but need to find product-market fit"

This is the messy middle where you need velocity and precision. I help you move fast with the right data infrastructure and decision frameworks:

  • Run structured customer interviews and implement analytics to capture real signal
  • Build A/B testing infrastructure and custom product metrics for your specific business
  • Launch AI-powered content systems that generate daily SEO articles aligned with your product context
  • Run ad campaigns and develop frameworks to make difficult pivot decisions based on data

Recent example: Built LeadNFC for Crowdpass to break into conference lead collection market after event management solution alone failed to attract new clients

"We have product-market fit and need to scale"

This is where technical architecture meets team building. I've scaled products to millions of users at Crowdpass. I help you:

  • Architect systems that scale to millions without rewrites
  • Build and lead high-velocity engineering teams
  • Implement programmatic SEO and AI-powered growth strategies
  • Replace expensive third-party services with custom internal solutions that save 80%+ on costs

Recent example: Architected SEO strategy for HonestDoor's 14M property pages

Ready to build something extraordinary?

See My Work
Capabilities

What I Build

From AI-powered automation to full-stack applications, I create bespoke solutions that transform how businesses operate. Every system designed to scale, adapt, and deliver.

AI-Powered Automation

Self-improving systems that scale with your business

  • Claude Code sub-agent architectures
  • Multi-model orchestration workflows
  • Automated content generation at scale

Built:

SleepWealth, Content pipelines

Growth Engines

Programmatic SEO and market expansion systems

  • 100,000+ page generation
  • Automated keyword research & targeting
  • AI-driven market validation

Built:

HonestDoor SEO, 14M+ property pages

Marketplace Platforms

Complex multi-sided platforms with real-time features

  • Multi-vendor architecture
  • Custom payment & escrow flows
  • Real-time matching algorithms

Built:

BetOnCoaches, Private poker games

MVP to Market

From validated idea to production in weeks

  • Full-stack rapid prototyping
  • Database design & API architecture
  • Payment & subscription systems

Built:

TeamOura, HighStake Health

Business Applications

Custom tools that run your operations

  • Real-time dashboards & analytics
  • React Native mobile apps
  • Internal tools & admin systems

Built:

SPRES POS, LeaseSMS

System Integration

Connect and automate your entire tech stack

  • Cross-platform workflow automation
  • Legacy system modernization
  • Custom API development

Built:

Restaurant systems, Construction tools

Strategic Consulting

Transform your business with modern technology

  • Organic traffic & SEO strategy
  • Modern tool stack migration
  • AI integration roadmaps

Built:

Product strategy, Tech modernization

Whether you're a startup finding product-market fit or an enterprise modernizing systems,I bring the technical depth and product intuition to build what matters.

View Recent Projects
Current Era

Building with AI

This decade is about leveraging everything I've learned to build the next generation of development tools. I'm currently focused on the intersection of AI and product development, exploring how we can compress the time between idea and execution.

My recent projects reflect my evolution as an engineer. Where I used to build everything from scratch, I now leverage AI to accelerate development. SleepWealth taught me advanced sub-agent architectures. BetOnCoaches, LeaseSMS, and FurnaceReplacementRegina.com were my first experiments with Claude Code—each a marketplace connecting different sides of a transaction. Each project is a learning laboratory for whatever technology or methodology I'm exploring next.

The through-line in all my work—whether it was managing a 10-person remote team across five time zones at Crowdpass or implementing Twilio SMS systems across poker tournaments, property management, and sports betting—is systems thinking. I see connections between disparate problems and build solutions that scale beyond their initial use case.

What excites me most about where we are in 2024 is the potential to compress the time between idea and execution. The same analytical mindset that helped me navigate poker tournaments and construction projects now helps me architect systems that can adapt and scale.

Projects & Work

From AI-powered platforms to business ventures—each project represents a step in my evolution as a builder and problem solver.

rapid-development

SleepWealth

Advanced AI sleep optimization platform using sub-agents and complex orchestration. Currently building advanced AI agent architectures and multi-model coordination.

Claude CodeSub-agentsNext.jsAI Orchestration
alpha-demo

TeamOura

Comprehensive college football team management software featuring live game playcalling via socket server and sleep score integration for system and team performance management.

Claude CodeSocket.ioTeam ManagementLive Data
closed-beta

BetOnCoaches

Sports betting analytics platform with live users

Claude CodeReactSports APIsAnalytics
closed-beta

LeaseSMS

Private real estate portfolio management

Claude CodeSMS IntegrationNext.jsReal Estate
live

Furnace Replacement Regina

Lead generation platform sending HVAC jobs to contractors for competitive bidding

Claude CodeNext.jsLead GenerationGoogle Ads+1 more
alpha-demo

FarmDeed

Multi-sided marketplace for agricultural land transactions

Claude CodeSub-agentsNext.jsAutomated SEO+1 more

Each project teaches something new. Every failure becomes the foundation for the next breakthrough.

Development History

8+ Years of Consistent Building

From product management tools to AI-powered platforms, this contribution graph tells the story of continuous learning, building, and shipping. Every green square represents a day spent solving problems and pushing code.

GitHub contribution graph showing 8+ years of consistent development activity from 2017-2025 including projects like Product Manager sMedia, SPRES POS, Crowdpass, TNDevs, HighStake Health, and more

Though I graduated with a Software Engineering degree, my real coding started later—when React and Next.js hit the scene. I've had laser focus on these frameworks ever since, treating them as the foundation for solving a wide variety of business problems.

Along the way I've gotten deep with both SQL and NoSQL backends, cloud functions, Express and Socket servers. Built businesses with deep integrations to Square, Stripe, and Shopify. When needed, I bolt on React Native apps, set up monorepos, publish NPM libraries—but always secondary to the primary goal: a fast, scalable web system as the foundation.

This is what I deliver—I come in and build or grow a business from the tip of the spear: a website that becomes the hub for everything else. Programmatic SEO that generates millions of pages, Google Ads integration, cold email campaigns, data scraping systems, payment processing, real-time features—it all connects through a solid web foundation that can scale with the business.

What I'm Open To

I'm selective about the projects and opportunities I take on. Here's what excites me right now.

Consulting & Freelance

  • AI Workflow Design & Implementation
  • Programmatic SEO Strategies
  • NextJS Migrations & Optimization
  • Custom NextJS Application Development

Technical Leadership

  • Technical Co-Founder roles for high-velocity teams
  • First Engineer positions at early-stage startups
  • Engineering Manager roles at scaling companies

Dream Co-Founding Opportunities

  • Human Performance & Optimization platforms
  • Football Analytics & Team Management
  • Poker Technology & Gaming platforms
  • Real Estate Technology solutions

Full-Time Opportunities

  • Senior Engineering roles at growing startups
  • Product Engineering positions
  • Technical Lead roles in AI/ML companies

If you're working on something that aligns with these areas, let's talk.

Ready to Build Something Extraordinary?

Whether you're validating a new idea, finding product-market fit, or scaling an existing platform, I bring the technical depth and product intuition to build what matters.

Learn More About Me
Or email directly: john@hashbuilds.com