Keyword research is how you discover what your potential customers are actually searching for online. It's the foundation of any SEO strategy.
Every day, millions of people type questions into Google. Keyword research tells you exactly what they're typing—and how often.
Without keyword research, you might write about “tort reform” (90 searches/month). With it, you write about “how much is my injury case worth” (8,100 searches/month). Same effort, 90x more potential traffic.
How many times per month people search for this keyword. Higher volume = more potential traffic.
Cost Per Click in Google Ads. Shows how valuable advertisers think this traffic is.
How hard it is to rank. Scored 0 to 1. Lower = easier to rank for.
You write what you think people want. Maybe it ranks, maybe it doesn't. You have no idea why your traffic is flat.
You know exactly what 8,100 people search for each month. You write that. You track your ranking. You know what's working.
We've done the keyword research for popular industries. Browse free keyword lists with real search volume and competition data.
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